Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning.
Managing Customer Relationships and Building Loyalty (Winning In Service Markets Series) pdf
Managing Customer Relationships and Building Loyalty (Winning In Service Markets Series) download
Managing Customer Relationships and Building Loyalty (Winning In Service Markets Series) book series pdf
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